High-quality content is the heart of travel business marketing, as it can entice customers to leap when planning their tours. Content that is high quality paints a realistic picture of the destination, and the activities can be a tool that travel businesses can leverage to establish themselves as a credible service provider and develop their business. Here are a few ways in which you can create content that will serve the purpose of promoting your travel business.
1. BTS (Behind the scenes) videos
BTS videos are an exciting way to present your day-to-day activities to the world and leverage the traffic and attention they grab. It is fun to see the process behind planning an unforgettable trip, and all you need to achieve is a phone and some basic editing skills. You’re all set.
Create BTS shots of the various processes of planning a travel itinerary. Focus on sharing how the teams carefully curate each trip, client interactions, how specific locations are shortlisted, or even the fun that goes on in the office.
Use Instagram stories to share quick snippets of your daily grind and keep your audience engaged through your wholesome, real-life adventures. Consider sharing funny moments or bloopers from your daily activities, as this can humanize your company and help establish trust with your audience.
2. Destination guides
Bring to life the destinations, cities, or countries on your roster by creating engaging and appealing destination guides. Destination guides can be a fun way to create content and gain the attention of your desired target audience, as you can use a mix of various mediums, such as photos, videos, and infographics, or you can even create it in text form.
Aim to create guides that are not only appealing but also functional. To improve engagement, make your guides shareable, as people will most likely share them with their friends and family when planning a trip.
You can even incorporate SEO-friendly captions and hashtags to make your content SEO-friendly so you can run higher in searches and have organic growth. To save time and energy, you can even use PosterMyWall’s travel poster templates to highlight different aspects of each destination, such as local eateries, must-see tourist destinations, cultural insights, local festivities, events, etc.
3. Create testimonial compilations
Social proof is the most effective content for converting potential customers into real-time clients. Client reviews and testimonials are the best forms of social proof, as they can help establish trust and credibility with new audiences.
Encourage satisfied clients to give video, audio, or even text reviews of their experience acquiring your travel services. Use these reviews and compile them into short, engaging videos you can share on your social media handles.
Remember to make your content engaging and fun. Use trending audio or filters to improve its performance on social media platforms. Repurpose this content and upload it to various platforms to save time and maximize its impact.
4. Storytelling through posts and reels
Don’t just upload pictures or videos of the travel destinations on your roster; craft a compelling story that will be hard to miss. Consider your travel destinations as your USP, dig into their history, and use their culture and festivities as an engagement point.
While using pictures and videos to showcase your destinations performs well, curating an entire story and discussing the location’s history and significance in its current geographic location can help make your content more appealing.
You can personalize the piece by including client travel experiences for specific locations. Use the captions segment to amplify reach by evoking emotions through compelling verbal storytelling.
Use this technique to explain why you select specific travel destinations for your roster. For example, you may have chosen Thailand for various honeymoon packages because you visited the country and found it the perfect spot for newlyweds.
5. Organize travel-themed competitions
Who says that the content you post has to be the one that you produce? Organizing a travel-themed competition can be a fun way to gather creative and unique pieces that can be formulated into short-form or long-form content while keeping writing engaged.
Aim to create a competition where the winner can receive discounts on various travel destinations or packages in exchange for high-quality, unique, attractive images or videos of multiple destinations. You can even run “guess the destination” challenges in your stories, which can be a fun game for your audience. Challenges and competitions can aid you in gathering valuable data, which you can later repurpose for your content.
Moreover, such competitions can help you get more attention through active marketing of your business in various posts and stories. You will, however, need to work towards rewarding the winners efficiently, which can help improve the long-term impact of such competitions.
You don’t need a huge budget to leverage content marketing; you only need a creative mindset to curate content that will appeal to the layman. As a travel business, your content should reflect the authentic beauty of the destinations you’re covering to make it credible and trustworthy. Good luck!